Lead Generation ProcessThe lead generation process is the key to any successful online business.  The important thing is to always focus on being the hunted and not the hunter.  Learn the keys and tools of attraction marketing to further increase your lead generation.

You will be more “attractive” and your lead generation process will be more effective if you are offering insightful and helpful content on a regular basis.

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You will need to be consistent with your article marketing strategies and daily campaigns.  Some of the items that you can offer within your article could be:

  • e-books
  • videos
  • newsletters
  • regular updates or upgrades

Lead Generation Process | Keys For Success

In the lead generation process, you will need to have some vital tools in place.  Your blog or website will be your central hub and this is where all of the excitement and fun begins.  Have your site set up with a warm and welcoming presence, de-clutter things that aren’t relevant.

Lead Generation ProcessTry not to lead off with a sales pitch, rather offer free training or tutorial of some sort.  Have an awesome opt-in box when visitors first arrive that way they are more likely to opt-in.  (Pop up’s add a unique and clever approach.)

Once they opt-in, you must begin building a relationship, don’t automatically start trying to sell.  Get to know your prospect, determine if what you’re offering is even a good fit for your lead.  Listen and learn what your prospects are looking for and sharing with you.  Another key to keeping in mind is NEVER trying to push your offer on anyone, if what you have is truly valuable, it will sell itself as long as you present it correctly.

Lead Generation Process | Closing The Deal

The lead generation process within network marketing is key to the success of your business.  As a quick recap, double-check you have an inviting and welcoming blog or website.  Have an opt-in form with your special offer of something of value and content.   Don’t present a purchase until you’ve established a relationship and have determined what your lead is looking for and in need of.

Bear in mind, in the lead generation process, every lead will NOT become a customer, but yet, you have still built a relationship and down the road, your new relationship needs may change and you will be in the position to assist them.  The lead generation process and relationship building go hand in hand.

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