Network marketers should have a blog as the foundation of their business. Blogging has become more popular in the last couple of years. Network Marketing has changed the use of blogging over the last few years as well. Therefore it has become one of the most used platforms as a business base.
A blog can be the foundation of your business where all offers and content are stored and shared. It gives you a way to make friends and have relationships with people with similar interests. The ability to create and build a relationship is the core value of blogging.
Network Marketers Should Have A Blog | What Is A Blog
A blog (weblog) is a type of website or part of a website. An individual usually maintains blogs with regular commentary entries or other material such as article content, graphics, or video. Entries are displayed in a last-posted, first-read format.
Most blogs are interactive, allowing visitors to leave comments and engage with the site owner. It is this interaction that distinguishes a blog from other static websites.
Many blogs provide commentary or news on a particular subject; others are more of a personal online diary. Most blogs are primarily text, although some focus on art, photographs, videos, music, and audio. You can also use a combination of these.
Blogging Platforms | Hosting
As you are in the processing of creating your blog, WordPress is one of the most popular and offers the option of self-hosted platforms. Currently, 34% of ALL websites in the world are powered by WordPress.
It’s important to think through your name for your business. Decide whether you want to brand yourself as an individual or as your brand. If you’re not using your name, be creative but congruent with the theme of your business.
Once you’ve chosen a name, you will need to check to ensure the domain is available for purchase. Some of the providers to purchase a domain from are:
- Name Cheap
- Blue Host
- Host Gator
- Dream Host
Once you have your domain, you will need somewhere to host it. Some of the above-mentioned not only offer domain names but hosting as well. Some offer a free domain with a hosting account. Research and determine what’s the best option for you.
Now that you’ve selected your domain name, and hosting, WordPress or another blogging platform should be installed.
Network Marketers Should Have A Blog | Impact on Network Marketing
The blog has become the business hub or home base of most Internet Marketers. From here, you can share your knowledge and training on your site. You share knowledge with the community. In this way, you can drive traffic to let readers know who you are. As you build that relationship, you can determine what needs a follow may have, allowing you to offer a solution through your products/offer. Choose an area you are passionate about as it will be reflected in your marketing and business.
Your content can also assist as a research mechanism for readers interested in a company or who want specific information. You can give useful information on your business. Blogging has become the most used tool in Internet Marketing.
Brand You | NOT A Company
Branding you and not your business is the real advantage of having a blog. When you are passionate and teaching others things that they want to learn, they become friends and follow you. Here is where you can acquire your follower’s trust.
Until you develop a relationship and gain their confidence, you should not start your sales process. You will lose them. Blogging is your way to real online marketing success. If you do not already have a blog, you should think about starting one.
As you go forward, regardless of the platform you’ve chosen, please remember to brand yourself and not a company. If you decide to leave a company or perhaps promote a different company or multiple companies, you’ll have the option of doing so.
If you’d like additional information on how to make money from home, click here and grab this free PDF. Happy blogging and achieving your dreams.
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