Targeted leads utilizing Facebook are the best forms of the lead generation process. The many facets of Facebook allow you to do just that. If you are like many others, who initially “spammed” your wall and your friends with relentless sales and promises of getting rich quick …
I’m sure you wore out your welcome with many, as did I. Until you learn the proper ways of utilizing Facebook to generate targeted leads, your success will be less than favorable.
Targeted Leads Utilizing Facebook | Are You Running Them Off
Grasping what it really means to generate targeted leads utilizing Facebook, realizing the size of the audience may help. According to Wikipedia, “Facebook is a social networking service and website and as of July 2011, Facebook has more than 750 million active users.”
Can you grasp the depth of the number of potential leads regarding your business? If marketed correctly, imagine what that would mean for your business, the financial freedom of your family, the overall “why” you’re doing what you’re doing. Don’t continue to spin in circles trying to “find” leads, begin generating leads at will, from Facebook, all with the proper training.
Targeted Leads Utilizing Facebook | Sharing Valuable Content
Make valuable, content-rich posts and videos. Fans will follow you if they are obtaining value and engagement from your content and community. Use Facebook as a means of engagement, not a platform to push or try to “sell” your product(s).
Posting videos regularly on Facebook, either uploaded or live, is another way to share your information and further brand yourself. It is easier to captivate someone’s attention via a video. You can also share your article information in print, along with your video, for further exposure.
Targeted Leads Utilizing Facebook | Encourage Engagement
Encourage communication with your audience. If a customer posts a comment, respond and engage. If you find a follower offering quality information or products, let them know and share within your group. Social networking is vital to your brand and business growth.
Try to keep the information you post fresh and relevant. Your posts should remain on topic and within your niche. Use various methods to engage your fans, some of which can be:
Customize your video ideas accordingly to capture your audience’s attention. For example, if you sell a product, do a video describing the product, how to use it, the benefits, etc., not just trying to sell the product. Always lead with benefits and value.
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