- create an image or logo
- define your businesses purpose
- outline your focus
- be real and be yourself
Why Brand | How Much Is It Worth
Why brand your business? It’s hard to remember a company without a clever and catchy brand song or image. A brand is a great way to portray your image and leave a lasting impression on the minds of your targeted traffic.
How many remember the cleaver jingle, “my baloney has a first name, it’s O-S-C-AR, my baloney has a second name it’s M-E-Y-E-R”? That was clever branding of the Oscar Meyer company. (I would bet you are humming the jingle right now.)
The big checkmark portraying Nike’s “just do it” logo is another form of building strong brands by recognition of the logo. With the increasing growth of the internet and video technology, it makes it easy and possible to create your own catchy brand. The importance of branding is that it is what will help lay the foundation of your business.
Why Brand | Company Recognition
Why brand your business is to allow consumers to identify with what you’re offering. It is a proven fact people identify more with brand identities. If your company offers great products and services along with the benefits of personal branding, people will be more likely to remember you and what you have to offer.
As you continue to create and build on your brand, people will begin to know your brand identity. As you continue building strong brands you will create the potential of elevating your business to the top. As the question continues to arise of why brand your business, it is helping customers form a recognizable association with you.
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